Turn Online Attention Into Real Customers
We help small businesses like yours grow with content, search visibility, and AI-powered automation systems.
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MDR OS by Social Theory Media
The purpose of MDR OS is to show a business which of its marketing channels produce real revenue. It is a marketing attribution dashboard we build for contracted clients. It reads a client’s own advertising and analytics accounts, joins that data to their own customer records, and reports which channels produced closed jobs and what each one cost to acquire.
What it does
It connects to a client’s own advertising and analytics accounts — including Google Ads, Google Analytics, and Google Search Console — and joins that cost and traffic data to the client’s own customer records. That produces cost per lead, cost per closed job, and return on ad spend for each marketing channel.
Who uses it
Only Social Theory Media staff and the specific client who commissioned it. It is not a public product, it is not sold or resold, and each client sees only their own data.
Read-only access
MDR OS requests read access only. It does not create, modify, pause, or delete campaigns, budgets, bids, or account settings. Account owners can revoke our access at any time at myaccount.google.com/permissions.
See our Privacy Policy and Terms of Service.
What We Do
Local SEO
Optimizing your business to appear at the top of Google search and maps. Customers in Blacksburg, Christiansburg, and the New River Valley find you first when they're ready to buy.
Social Media & Video
Short-form video production and done-for-you posting on Instagram and Facebook. Keeps your business visible where people spend their time online.
Automation Systems
Instant texts to new inquiries, CRM routing, appointment reminders, and lead-generation automations like cold email or LinkedIn outreach. If you think something can be automated, it probably can — and with AI, those automations get smarter, faster, and more personal.
Fully Customized Websites
Modern, mobile-friendly websites designed around your business. Clean layouts build trust and convert visitors into paying customers.
Case Study: Local SEO Results in 30 Days
Google results for a commercial security company in Southwest Virginia after launching local SEO.
Before
After
≈3.2x more impressions • ≈3.2x more clicks • ≈4.8x more calls in 30 days
How We Work
Analyze
Days 1–7
Kickoff, review your audience and offer, check local search visibility, define content pillars, and uncover automation opportunities.
Implement
Days 7–30
Filming, editing, and posting content, optimizing for local search, and launching your first automation systems.
Improve
Days 30+
Review performance, track calls and clicks, test new approaches, and plan the next month of growth.